The majority of people in America have probably never written a brief before. This is partly because many of them have never needed to have one and partly because they are complicated and difficult to write and must be done a certain way to be professional. When you want a brief asking for an appeal, you need to make sure it sounds as professional as possible.
The best way to do this is to hire an actual professional to do all of the brief writing for you. This is the only way to guarantee that your brief is written in the way that the courts want it to be written. It will present the most important information and help make the process going forward a lot simpler. Having a professionally written brief is a real help in court.